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Privacy Policy

Effective Date: May 13, 2026 Website: getwilla.com Company: Willa

Willa (“Willa,” “we,” “us,” or “our”) provides a web-based event communication service that allows event hosts to create events, upload event information, add guests, and communicate with guests by text message and other supported methods.

This Privacy Policy explains how we collect, use, disclose, and protect information when you use Willa, visit our website, create or manage an event, are added as a guest to an event, send a text message to an event phone number, or receive event-related text messages.

1. Information We Collect

We may collect the following types of information.

Information Provided by Event Hosts

When an event host creates or manages an event, we may collect:

  • Name
  • Email address
  • Phone number
  • Account login information
  • Event name
  • Event date, time, schedule, location, venue, address, lodging details, transportation details, dress code, and other event-related information
  • Guest names
  • Guest phone numbers
  • Guest groupings, tags, RSVP-related details, or other event management information provided by the host
  • Files, documents, website content, or other information uploaded by the host for use with the event

Information About Guests

If you are a guest, your information may be provided to Willa by an event host. This may include:

  • Your name
  • Your mobile phone number
  • Your relationship to the event or host
  • Guest group, invitation group, or other event-related categorization
  • Messages you send to the event phone number
  • Responses, delivery information, opt-out status, and other SMS-related activity

Information Collected Through Text Messaging

When guests text an assigned Willa event phone number, or when hosts send event announcements through Willa, we may collect:

  • Mobile phone number
  • Message content
  • Date and time of messages
  • Delivery status
  • Opt-in and opt-out information
  • Help or support requests
  • Carrier, device, or technical messaging metadata where available

Website and Technical Information

When you visit our website or use our service, we may collect technical information such as:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages viewed
  • Referring URLs
  • Usage activity
  • Cookies and similar tracking technologies

2. How We Use Information

We use the information we collect to:

  • Provide and operate Willa
  • Allow event hosts to create and manage events
  • Allow guests to ask questions about an event by text message
  • Generate responses based on event information provided by the host
  • Send event announcements, reminders, updates, and other event-related communications
  • Manage guest lists and event communication settings
  • Process opt-outs and help requests
  • Prevent spam, abuse, fraud, security incidents, and unauthorized access
  • Improve our website, product, features, and user experience
  • Provide customer support
  • Comply with legal, regulatory, carrier, and messaging requirements

3. SMS and Mobile Messaging

Willa allows event hosts to send event-related text messages to guests and allows guests to text an assigned event phone number to ask questions about the event.

Messages may include, but are not limited to:

  • Event schedule updates
  • Venue, parking, lodging, transportation, and dress code information
  • Important announcements from the host
  • Responses to guest questions
  • Reminders or other event-related updates

Message frequency varies. The number of messages you receive may depend on the event, the host’s use of Willa, announcements sent by the host, and whether you choose to text the event number with questions.

Message and data rates may apply. Your mobile carrier may charge fees for sending or receiving text messages, depending on your mobile plan.

You may opt out of receiving text messages from Willa for an event at any time by replying STOP. After you reply STOP, you may receive one final confirmation message. You may reply HELP for help or contact us using the information below.

4. No Sharing of Mobile Numbers for Marketing

We do not sell, rent, or share mobile phone numbers, SMS consent, or SMS opt-in data with third parties or affiliates for their own marketing or promotional purposes.

We may share mobile phone numbers and messaging-related information only as needed to operate Willa, provide messaging services, comply with law, prevent abuse, or work with service providers who help us deliver the service, such as SMS providers, hosting providers, database providers, analytics providers, security providers, and customer support tools. These service providers are authorized to use the information only as needed to provide services to us.

5. How We Share Information

We may share information in the following circumstances.

With Event Hosts

If you are a guest, information related to your participation in an event may be visible to the event host. This may include your name, phone number, messages, questions, delivery status, opt-out status, and other event-related activity.

With Service Providers

We may share information with vendors and service providers who help us operate Willa, including providers of:

  • SMS and communications infrastructure
  • Website hosting
  • Cloud storage
  • Databases
  • Analytics
  • Security and fraud prevention
  • Customer support
  • Payment processing, if applicable

We may disclose information if we believe it is necessary to:

  • Comply with applicable law, regulation, subpoena, court order, or legal process
  • Protect the rights, property, or safety of Willa, our users, guests, or others
  • Detect, prevent, or address fraud, abuse, security issues, or technical problems
  • Enforce our terms, policies, or agreements

Business Transfers

If Willa is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction.

6. Host Responsibilities

Event hosts are responsible for ensuring that they have the right to provide guest information to Willa and to send event-related communications to guests.

Hosts should only add guests who are connected to the event and should not use Willa to send spam, unrelated marketing, or messages that guests would not reasonably expect in connection with the event.

7. Cookies and Tracking Technologies

We may use cookies and similar technologies to operate our website, remember preferences, understand usage, improve the service, and protect against abuse.

You can control cookies through your browser settings. Some parts of the website or service may not work properly if cookies are disabled.

8. Data Retention

We retain information for as long as reasonably necessary to provide Willa, operate events, comply with legal obligations, resolve disputes, enforce agreements, prevent abuse, and maintain business records.

Event hosts may be able to delete certain event information from their account. Some information may remain in backups, logs, security records, or legal compliance records for a limited period.

9. Data Security

We use reasonable administrative, technical, and organizational measures to protect information from unauthorized access, loss, misuse, disclosure, alteration, and destruction.

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

10. Your Choices

Depending on your relationship with Willa, you may have choices regarding your information.

Guests

Guests may:

  • Reply STOP to opt out of SMS messages
  • Reply HELP for help
  • Contact the event host regarding information the host provided
  • Contact Willa using the information below for privacy-related requests

Event Hosts

Event hosts may:

  • Access and update account information
  • Add, edit, or remove event information
  • Add, edit, or remove guests
  • Manage event announcements and guest communication settings
  • Contact Willa for account or privacy-related requests

11. Children’s Privacy

Willa is not intended for use by children under 13. We do not knowingly collect personal information directly from children under 13.

If you believe a child has provided us personal information, please contact us so we can take appropriate action.

12. State Privacy Rights

Depending on where you live, you may have rights regarding your personal information, such as the right to request access, correction, deletion, portability, or restriction of certain processing.

To make a privacy request, contact us using the information below. We may need to verify your identity before fulfilling your request.

Willa may include links to third-party websites or services, such as event websites, maps, hotel booking pages, registry pages, or venue websites. We are not responsible for the privacy practices of third-party websites or services.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will update the effective date above. Continued use of Willa after changes are posted means the updated Privacy Policy applies.

15. Contact Us

If you have questions about this privacy policy, contact us at:

Email: [email protected]

Website: getwilla.com