Willa is a text concierge for weddings and events. Guests text one number to ask about schedules, parking, hotels, dress codes, transportation, and anything else you've shared with us.

How do guests use Willa?

They text the event's dedicated phone number the same way they'd text a friend, and Willa answers using the details you've added. No login, no app.

Do guests need an app?

No. Texting works on any phone. There's also a private web chat for the same event if a guest prefers to ask there.

How does Willa know the answers?

From whatever you upload, including your wedding website, PDFs, schedules, hotel blocks, parking notes, and dress-code descriptions. You can also add details by typing them in.

Can guests text from any phone?

Yes. Any phone that can send a text message works. There are no carrier or device requirements and no app to download.

Do guests see each other's messages?

No. Each conversation is private between Willa and the guest. Replies, questions, and answers stay one-to-one.

Can guests use the web instead of texting?

Yes. Every event has a private web chat at a clean URL you can share. Some guests text, some prefer the web, and both reach the same answers.

What if I only want certain guests to see some details?

Use guest groups. Mark a file or detail as visible only to a group, such as Wedding party or Out-of-town guests, and Willa only references it for guests in that group.

What kind of information can I upload?

PDFs, photos of paper invites, your wedding website, schedules, hotel blocks, parking maps, dress-code notes, and anything else guests might ask about.

Can I import my wedding website?

Yes. Paste the URL and Willa pulls in event details like venue, dates, schedule, accommodations, and FAQs so you don't have to retype everything.

Can I organize guests into groups?

Yes. Build groups like Wedding party, Family, or Out-of-town friends, then target messages and visibility per group.

How do I add admins or co-hosts?

From event settings, invite a co-admin by email. They get access to help manage details, guests, and announcements.

Can I schedule announcements?

Yes. Write the message, pick a time, and Willa delivers it to everyone or to specific groups.

Can I send messages to specific groups?

Yes. Send to the whole event or choose exactly which groups should receive the update.

What happens if guests reply?

Replies come back as normal conversations. Willa answers using your event details, and you can see anything that needs your eyes on the dashboard.

What's the limit on how often I can send announcements?

There is a soft per-event monthly cap that scales with your plan. The dashboard shows remaining sends before you compose.

Yes. Replying STOP unsubscribes a guest immediately. HELP returns short instructions. Willa honors opt-outs automatically.

Are guest phone numbers shared?

No. Numbers are used only to send and receive event-related messages. We don't sell, rent, or share guest numbers or SMS consent data for marketing.

Do message and data rates apply?

Standard carrier rates may apply for guests. Most US plans include unlimited texting, but we mention it so it is never a surprise.

Where are event details stored?

On Willa's hosted infrastructure. Files are private to your event, and the privacy policy has the full detail.

How many guests are included?

Each plan has a guest limit, and the pricing page shows the current numbers. If you're near the edge, contact us and we'll help you sort it.

Do I need a dedicated number?

Essential and Signature plans include a dedicated event number. Guests text it directly, and it is tied to your event, not a shared inbox.

What happens if I exceed SMS limits?

We'll warn you before you hit them. From there you can upgrade, adjust send patterns, or wait for the next billing window.

When does my event expire?

Events stay accessible before, during, and after the date itself. Higher tiers include longer retention windows.

Frequently asked

Questions, calmly answered

The things people ask before, during, and after using Willa. If you don't see yours, send us a note .

Getting started Guest experience Event setup Announcements Privacy & SMS Pricing

Getting started

The shape of the thing, what Willa is and how guests get to it.

Guest experience

What it feels like on the other end of the conversation.

Event setup

The hour or two you spend in Willa before guests start texting.

Announcements

Sending updates instead of waiting to be asked.

Privacy & SMS

How phone numbers, opt-outs, and message data are handled.

Pricing

Who's included, what costs extra, and what happens at the edges.

Things guests actually ask

The questions you'd otherwise answer eight times

Guests text Willa the way they'd text you. Willa answers from the details you've added.

"What time should we arrive?"

"Where do I park?"

"Is there a shuttle back to the hotel?"

"What's the dress code?"

"Can I bring my kids?"

"Where are people staying?"

"What's the wifi password at the venue?"

"Are kids welcome at the reception?"

Still have questions?

If your question isn't here, the fastest way to reach us is a quick note. We usually respond within a business day.

Contact Willa Start setting up your event