Does the couple need their own account?

Only if they want to help manage the event. Each admin signs in with a free Willa account. Guests never need one.

Who sets Willa up, me or the couple?

Either. Whoever creates the event owns it and can add the other as an admin by email, so you can set it up and bring the couple in, or the other way around.

Can my assistant help manage a wedding?

Yes. Add them as an admin on the events they’re working on. They’ll need a free Willa account.

Can I manage multiple weddings at once?

Yes. Each wedding is its own event under your account. The free plan covers one active event; paid events don’t have that limit.

Does each wedding get its own number?

Yes. Essential and Signature events each get a dedicated text number. Guest details and answers stay separate for every wedding.

What happens when Willa doesn’t know an answer?

It tells the guest the detail hasn’t been shared yet, and the question is marked Needs host on the event overview. On Signature, you answer once and Willa texts the guests who asked.

How do guests learn about the number?

However you already reach them: the wedding website, a welcome sign, printed details, or an announcement text to the guest list.

Can I use the couple’s existing wedding website?

Yes. On Essential and Signature, import the website and review what Willa found before guests start asking. You can also upload documents like timelines and venue notes.

How does planner pricing work?

You can buy individual events at the regular one-time price: Essential is $59 and Signature is $149 per event. If you manage multiple weddings a year, ask us about planner pricing.

For wedding planners

Make Willa part of every wedding you plan.

Give each couple a dedicated guest number, load it with what guests need to know, and let Willa handle the repeat questions while you focus on the wedding.

Try Willa on your next wedding Ask about planner pricing

No app for guests. Your couples and team can manage each event with you.

Your events

3 weddings this fall

New event

Sarah & James
Oct 10 · Signature · 143 guests
Live
38 questions answered (512) 555-0142
Emily & Chris
Oct 24 · Essential · 82 guests
Ready for guests
Number on their website (512) 555-0167
Lauren & Matt
Nov 7 · Essential
Setting up
Reviewing website import (512) 555-0189

Where Willa fits

One wedding, from setup to the day itself

Here’s how a single wedding runs with Willa, from the week you start guest communication through the morning of.

1
Add the wedding
Create the couple’s event
Start a Willa event when you’re ready to begin guest communication. Add the couple, your assistant, or another coordinator as admins so they can help manage it.
Sarah & James · Settings
Event admins
AR
Alex Rivera
You
Owner
SC
Sarah Chen
Bride
JL
Jordan Lee
Your assistant
Add by email address
2
Bring in what you have
You don’t need to build another wedding website
Import the couple’s wedding website or upload the timelines, hotel information, and transportation details you’ve already written.
Willa turns them into answers, and you review what it found before guests ask.
Website import on Essential and Signature
Willa found
Ready to review
Shuttles: Hotel Vesta lobby, 3:15 and 3:45 PM
Parking: upper lot off Route 9
Hotel block: code CHENWARD, until Sept 18
Dress code: garden formal, flat shoes for the lawn
From what you already had
sarahandjames.com Timeline v4.pdf Venue notes.pdf
3
Give guests the number
Introduce Willa however you already reach guests
Put the number on the wedding website, the welcome sign, or the first announcement text.
Guests just text. There’s no app to download and no account to create.
Welcome to Sarah & James’s wedding
Questions this weekend?
Text
(512) 555-0142
Parking, shuttles, timing, and more
Wedding website Welcome sign Announcement text
4
Willa takes the first pass
The repeat questions get answered without you
“Where do I park?” “When does the shuttle leave?” “Is the ceremony outside?”
If the answer is in the wedding details, Willa answers it whether a guest texts at 2 PM or 4 AM.
Event number
(512) 555-0142
Willa
Your event concierge
Guest
Is there parking at the vineyard?
Willa
Yes. Park in the upper lot off Route 9 and follow the signs to the barn. Shuttles from Hotel Vesta start at 3:15 PM.
Is the ceremony outside?
Willa
Yes, on the south lawn at 4:30 PM. If it rains, it moves into the Grand Barn. Same time.
Friday, 9:48 PM
Text a question…
5
You stay in control
When Willa needs you, it says so
If a guest asks something nobody has shared yet, Willa doesn’t invent an answer. The question is marked Needs host on the event overview so you or the couple can fill the gap.
Answer once and Willa texts the guests who asked, then uses that answer the next time it comes up.
Answer-and-reply on Signature
Latest guest questions
What time does the shuttle leave the hotel?
Answered
Priya · 4 min ago
Can we bring our dog to the welcome drinks?
Needs host
Marcus · 12 min ago Answer
Question answered
Willa saved your answer and texted the guests who asked.
6
When plans change
Tell the right people
Rain moves the ceremony inside, the shuttle runs late, the wedding party’s call time shifts. Send one announcement to every guest, or schedule it ahead of time.
Guest groups let you reach only the people it’s for.
Guest groups on Signature
New announcement
Message
Call time is moving to 9:30 AM in the Magnolia Suite. Coffee and breakfast will be there when you arrive.
Send to
EveryoneSpecific groups
Wedding party · 12
Saturday, 7:00 AM Schedule

Picture this on your next wedding?

Set up one event and see how it fits your process.

Try Willa on your next wedding

Built for more than one wedding

One Willa account. All your weddings.

Keep each couple’s event separate while managing all of them from the same place.

Multiple active weddings

Every wedding you’re managing sits under one account. Move between them without separate logins.

Bring your team

Add couples, assistants, and coordinators as admins on the events they help with.

A dedicated number for every wedding

Each event gets its own guest-facing number and its own details, so answers never cross between couples.

The couple stays involved

As admins, couples can add and update their own wedding details, so not every change runs through you.

After the wedding

See what Willa took off your plate

Every event shows how many questions guests asked, how many Willa answered from the details you shared, and what came up most.

Example wedding shown with sample data.

Guest questions

Answered by Willa

83%

Answered from shared details

Most asked

12 unique topics

Where do we park at the vineyard?

What time does the shuttle leave the hotel?

Is the ceremony outside?

What’s the hotel block code?

How planners offer Willa

Offer Willa your way

Include it in your planning package

Set Willa up as part of the guest communication you already provide.

Offer it as an add-on

Recommend it to couples who want an easier way to handle guest questions.

Run it behind the scenes

Manage Willa alongside the couple. Guests just see the wedding’s number.

However you package it, guests just know where to text.

Pricing

Start with one wedding

A one-time price per event. No contract or annual commitment to find out whether Willa fits your process.

Essential

$59 per event

Up to 50 guests
A dedicated text number
Wedding website import
3 announcements

Signature

$149 per event

Up to 250 guests
Guest groups
Answer once, Willa texts guests back
10 announcements

Managing multiple weddings?

Planner pricing

For professionals who want Willa across their season. Tell us roughly how many weddings you’re planning and we’ll work out pricing that fits.

Try Willa on your next wedding Ask about planner pricing

Full plan details are on the pricing page.

Clear expectations

Willa works alongside you, not instead of you

Not another planning platform

Keep your CRM, timelines, and vendor tools. Willa handles guest questions.

Not a replacement for your expertise

Willa takes the repeat questions. You handle the moments that need a planner.

Not an AI that makes things up

If an answer hasn’t been shared, Willa says so and flags it for you instead of guessing.

Questions planners ask

More in the Willa FAQ or the guide to wedding guest texting.

Try Willa on your next wedding.

Start with one event. If it earns a place in your process, we’ll talk about the rest of your season.

Try Willa on your next wedding Ask about planner pricing

Make Willa part of every wedding you plan.

One wedding, from setup to the day itself

Create the couple’s event

You don’t need to build another wedding website

Introduce Willa however you already reach guests

The repeat questions get answered without you

When Willa needs you, it says so

Tell the right people

One Willa account. All your weddings.

Multiple active weddings

Bring your team

A dedicated number for every wedding

The couple stays involved

See what Willa took off your plate

Offer Willa your way

Include it in your planning package

Offer it as an add-on

Run it behind the scenes

Start with one wedding

Willa works alongside you, not instead of you

Not another planning platform

Not a replacement for your expertise

Not an AI that makes things up

Questions planners ask

Try Willa on your next wedding.